geographic targeting
How Hyper‑Local Politics Slashed 200 Dollars per Seat
How Hyper-Local Politics Slashed 200 Dollars per Seat In the 2023 municipal races, campaigns that used hyper-local GIS mapping saved an average of $200 per contested seat. By concentrating resources on the most persuadable neighborhoods, teams cut waste and lifted win probabilities. Geographic Targeting: Zeroing In on Swing Segments Key