hyper-local politics
The Hidden Price of Geofencing vs Hyper‑Local Politics
The hidden price of geofencing versus hyper-local politics is that geofencing often generates higher wasted spend, whereas hyper-local political targeting delivers sharper audience precision and stronger return on investment. In 2024, hyper-local advertising reshaped local retail by pairing precinct-level data with real-time shopper behavior. I saw that shift first-hand while