hyper-local politics
Hyper-Local Politics Isn't What You Were Told
Hyper-Local Politics: Myth-Busting the Power of Micro-Targeting Hyper-local political targeting uses geographic and demographic micro-data to reach voters at the neighborhood or precinct level, allowing campaigns to tailor messages with pinpoint accuracy. In 1990, hyper-segregated metropolitan areas numbered over 150 across the United States, but by 2000 the pattern shifted