hyper-local politics
7 Ways Geographic Targeting Revived Post‑Pandemic Traffic
7 Ways Geographic Targeting Revived Post-Pandemic Traffic Geographic targeting revives post-pandemic traffic by focusing ads and SEO on specific ZIP codes, a tactic that cut cost-per-click for many small retailers and steered foot traffic back to storefronts. When the pandemic emptied streets, bakeries, cafés and neighborhood shops discovered that dialing