hyper-local voter drop-off

hyper-local voter drop-off

Ignore Presidential Swing Voters At Your Peril

In 2020, presidential ballots flooded precincts but left local contests sparsely filled. Ignoring those swing voters when you plan a hyper-local race can cost you the election because the same voters who turned out in droves for the top of the ticket often abandon the lower-ballot choices. The Hidden Fault