non-voter outreach strategies
Silent Majority Myths Mislead Hyper-Local Politics Mobilizers
A study of 2,400 precincts finds the ‘silent majority’ is actually five distinct non-voter clusters, and only hyper-specific, data-driven conversations can sway the handful of votes that decide local races. Traditional polling has treated non-voters as a monolithic group, but granular data now reveals deep divergences in motivation. This